Brónagh McHale · Málaga
Same person, start to finish. That is the whole pitch.
01 / The wall
Two people. Two halves.
Creative handed over, never built to be tested.
The buyer sees what is losing. Cannot reshoot.
One person. All three jobs.
Creative built for the auction, frame one.
Losing ad? Reshot by Thursday.
Not a people problem. A structure problem. You are allowed to not have it.
02 / What I do
01
Deciding what the brand says before anyone spends a euro saying it.
We settle what you sell, who wants it, and the handful of things worth saying out loud. Written in language a camera can use, not a deck.
02
Content made to survive a cold audience, not just look right in the grid.
Made with the auction in mind: the first two seconds, the hook, the reason a stranger stops. Built in variants, so a test compares ideas, not moods.
03
Running the account, reading it honestly, changing the creative that is losing.
Structure, budgets, audiences, what gets killed and what gets fed. Because I made the creative, the fix is never an email to another supplier.
I do not do your website, your email, or your SEO. If one of those turns out to be the actual problem, I will tell you plainly, and I will tell you just as plainly that it is not my job to fix it.
03 / The loop
Most setups can only change the budget. The person reading the numbers is not the person holding the camera, so the only lever they can pull is spend.
When the same person does both, the loop closes. A losing hook becomes a reshoot, not a report. A winning angle becomes next month’s brief, not a screenshot in Slack. This loop is the entire reason to hire one person instead of two.
04 / The format
Vertical first. Made for the feed it will actually run in, not adapted to it afterwards.
05 / How I work
01
A proper conversation, then I go through the account, the spend and the content. I come back with what I think is really going on, including the parts you will not enjoy.
02
Positioning, the offer in plain words, the first angles to test. Short, and written down.
03
Creative built in variants against those angles, each one testing a single idea.
04
Kill what is losing, feed what is working, keep the structure clean enough that the numbers still mean something.
05
What the account learns goes straight back into the next round of creative. See section 03; it is the whole point.
06 / Proof
Current projects. The numbers land here once they are cleared to publish - until then, ask me on a call.
01
02
03
Named projects. Results published once the clients sign them off.
Ask me to show you07 / About
I am Brónagh. I kept watching good creative get ruined in ad accounts nobody would explain to the person who made it. So I learned the other half.
It is me you talk to and me who does the work. A few brands at a time, no team behind the curtain.
“The ad account tells you what your brand is actually saying. Not the brand book.”
The day to day is on Instagram @bronaghmchalee
08 / Straight answers
Priced per brand, after the first call. And I will say plainly if I am the wrong spend for you.
Me. That caps how many brands I take on, on purpose.
No. Strategy and the account are remote by nature. The light here is just better.
None in advance. A number promised before seeing your account is a guess. I promise the work, the truth, and fast changes.
09 / Contact
What you sell, what you have tried, and what is annoying you about it. That is enough to start with.
Or find me on Instagram @bronaghmchalee
That has landed in my inbox and I will come back to you myself. If it is easier to talk, I am on Instagram at @bronaghmchalee.